Instagram will now be known as ‘Instagram from Facebook’ as the social media giant moves to take greater ownership of its other brands.
Facebook bought the photo-sharing app in 2012 for around $1billion (£822.4million).
It expanded further by buying messaging service WhatsApp two years later in 2014.
But now the apps will become ‘Instagram from Facebook’ and ‘WhatsApp from Facebook’, according to .
New connections: Facebook is moving to make rename Instagram as ‘Instagram from Facebook,’ according to a report in The Information published Friday; Facebook founder Mark Zuckerberg pictured in 2013
The move is a considerable departure for Facebook, which has previously allowed its subsidiary apps to operate with a degree of independence and without a visible connection to their parent company.
But after the social media platform named its Slack competitor Workplace by Facebook the trend appears to have spread.
Facebook and Instagram employees were reportedly notified about the change recently.
The move to draw Instagram and other apps closer to Facebook is puzzling, as the tech giant has been embroiled in numerous scandals which haven’t yet touched the photo-sharing platform.
Feeling left out? Facebook has previously allowed Instagram and WhatsApp to work autonomously, but Mark Zuckerberg is reportedly frustrated that Facebook doesn’t get credit for their successes
Facebook founder Mark Zuckerberg, 35, is reportedly frustrated that the company he created in 2004 hasn’t been credited with the popularity of Instagram and its other apps.
Rather than tarnish those apps with Facebook’s political troubles, аренда авто с акпп he seems to be hoping the more positive feelings about Instagram might rub off on Facebook.
‘We want to be clearer about the products and services that are part of Facebook,’ said Facebook spokeswoman Bertie Thomson.
Zuckerberg has previously sought to allow users of any of his apps to send messages seamlessly between services.
He has also taken steps to remove any executives at Instagram and WhatsApp who might slow down the changes he wants to make.
The founders of both apps resigned last year with little advance notice, only to be replaced with longtime Facebook executives.
Double-edged sword: Zuckerberg seems to hope the better impressions of Instagram will rub off on Facebook, but it’s also the social media giant could tarnish the photo-sharing site with its many scandals; pictured in 2018
The company purchased WhatsApp in 2014, when the service boasted 600 million monthly users; it now has one billion monthly users.
Facebook also likely sees opportunity for growth with Instagram, which has grown at the fastest rate of all its apps, whereas growth for the main service has remained flat.